Marina Kogler is a marketing strategist who works with experts, influencers and thought leaders in the health, fitness, self-development and other industries in the English and German-speaking market.
A master of four languages, German, English, French and Spanish, Marina has worked professionally around the globe from Austria and the United Kingdom, to Canada and Argentina.
While working in a full service web agency from 2010 to 2016, Marina began dabbling in her own healing business in 2012, where she employed many of the strategies she had been honing during her years in online marketing.
Based on her success in that venture, others began asking how she was doing it. This led her to start her own marketing consultancy, Business Mind and Soul, in 2015.
Marina has a wealth of online marketing experience in SEO, blogging, PPC advertising and strategic content development.
“I love joining the dots and seeing what other people don’t see and the ASK Method has provided an amazing framework for that to happen consistently and with ease,” says Marina.
She studied Information and Knowledge Management in Austria, which has stood her in good stead when it comes to being able to collate, analyze and leverage the data generated by her marketing campaigns. Using this information she is able to consistently optimize her clients’ funnels getting better and better results.
As an example, she was able to improve the conversion rates for a long term client by a massive 300% and help another client 10X their email list and double their revenue in just 12 months.
Originally inspired to work in online marketing after a professional assignment in Canada, Marina has a broad range of expertise, including agency experience where she worked with various clients over a 5 year period on their Facebook and Google Adwords PPC campaigns, responsible for hundreds of thousands of dollars in ad budgets.
During that time she had many successes, increasing clients’ results by as much as 300% and becoming known as the go to person in her Agency for paid Facebook and Google PPC advertising.
Her well-rounded marketing expertise includes experience in SEO, blogging and creating strategic content, content planning and conversion copywriting and copy chiefing.
Regularly labeled a “creative strategist” by her clients, Marina is able to help you implement your marketing strategy from end to end.
“I see myself as the strategic architect, designing the strategy and either bringing together the team of writers and technicians to implement, or working with your existing team to make your marketing funnels a success,” says Marina.
And because she is an ASK Method Certified Professional, Marina is also able to help you implement ASK Method segmentation funnels and market research surveys like the Deep Dive Survey (DDS) where you will get unprecedented insights into what your customers REALLY think and feel and want.
For Marina, one of the most crucial first steps when working with a client is to complete the Deep Dive Survey (DDS). This gives you a deep understanding of your customers and the various buckets, or segments you need to tailor your message to. Without the DDS, Marina says your marketing is like, “throwing stuff on the wall and seeing what sticks.”
By doing the DDS first, Marina can ensure that your copy is created in the voice of your ideal client, using their language and attracting their attention, influencing their behaviour in a much more effective way, than simply trying to “guess” what your customers need to hear.
The DDS also reveals another of Marina’s super powers – her ability to clearly identify the core themes and primary buckets that make up your market.
In addition to creating lead generation and segmentation funnels, Marina is an expert at developing quizzes and assessments, having recently completed the “What Healer Type are You?” quiz for a client. Marina’s marketing strategies for this client have resulted in her growing her list by 10X and doubling her revenues in just 12 months.
“I LOVE the coaching Marina gave me and the much more dependable way of being able to assess somebody’s issues and needs so I could be really clear how I could help them,” Janece Hoopes of UtahHypnotherapy.com
Get the inside story on ASK Method Certified Professional, Marina Kogler’s highly successful marketing funnel implementation for Utah Hypnotherapy.
Janece Hoopes of UtahHypnotherapy.com is a therapist who works one on one with her clients to help them experience deep relaxation and relief from stress, anxiousness, pain, or injury. ?Through her work she helps people move forward with their lives after suffering from trauma, social anxiety, family challenges and major life changes.
Before working with Marina and implementing the ASK Method in her business, Janece was struggling to fill her appointment calendar.
She regularly had gaps which were unfilled and this was directly impacting the amount of income she was making.
In an attempt to solve that problem, Janece had invested time and money in previous courses that taught how to create marketing funnels and do Facebook advertising, but she found she didn’t have the patience or the time to translate that information into results.
“I wanted to be able to get more eyes on me and to be seen by more people, especially on Facebook,” says Janece, “but I was stuck as to how to do it. Prior to talking with Marina I had no clue how to make it all happen.”
Janece describes her situation as feeling “paralyzed” having just completed a training on transformative speaking, she had thought by getting in front of people and speaking she would be able to get people into her programs.
But the BIG problem was the course didn’t teach her HOW to get in front of people!
After that investment of time and money, Janece STILL didn’t have a reliable, repeatable way to get the calls she wanted and open the doors to the increased number of clients she desired.
In addition, she had a very small list which she had not been in regular contact with and no marketing automation or means to manage an email marketing strategy.
So, while she had a lot of experience, having worked in her field for 10 years, she was not getting adequately rewarded for her efforts and expertise.
Janece explains that Marina guided her step by step through the process of putting together the pieces of the ASK Method process…
“Marina was the one who put it all together for me, which meant I didn’t have to stress. She looked after getting me seen and putting me in front of my ideal client,” says Janece.
The primary strategy Marina used to transform Janece’s business was to drive warm and cold traffic from Janece’s own database and from Facebook ads, to a value-added optin (or ethical bribe) called The Anxiety Reliever Tool.
Once someone entered their details, on the Thank You page acknowledging their optin, they were given the opportunity to take up a special free offer of a Discovery Session with Janece.
From there, Janece would conduct a virtual Discovery Sessions and move people forward to her paid products and services.
Marina also implemented an automated email marketing strategy.
“It was a classic ASK Method implementation,” says Marina, whose first step was to do a deep dive survey which was the opportunity to explore what people needed and wanted and to gain insight into the language they used.”
From that information Marina was able to identify the buckets (or segments) to focus on and how Janece could introduce herself and communicate with new people who needed that service.
Marina then created bucket-specific Facebook ads, in a very competitive and highly regulated health niche. Optimizing the funnel over time to get leads for as little as .77c, down from $4 to $6 initially.
Janece says “All of that is stuff I would have never have known to do, and Marina just led me through the process, offering excellent refinements to my copy so it was even more pinpointed towards the specific language and needs of my buckets,” says Janece.
Marina also assisted Janece with the format and scripting for the Discovery Call, even role playing with Janece to ensure she optimized her conversions from those calls into paying products and services.
“I LOVE the coaching Marina gave me and the much more dependable way of being able to assess somebody’s issues and needs so I could be really clear how I could help them,” says Janece.
Whereas, in the past, Janece had always done face to face preliminary consults in order to get new customers, Marina’s innovation that these become shorter Discovery Calls conducted online meant Janece had capacity for MORE calls, while still preserving her income producing client sessions.
Previously, Janece might have had 3 preliminary sessions a week with potential new clients. After working with Marina that number jumped to 9 Discovery Calls, then as demand increased, it jumped again to 12 spots and eventually she was doing 15 Discovery Calls with prospects a week.
And Janece got so many new clients out of the process she had to temporarily put the funnel on pause!
As a result of all the increased activity due to the effective Facebook ads and new marketing funnel, Marina’s strategy enabled Janece to more than 10x her list.
And in terms of increased revenue, Marina’s strategy meant Janece earned more in the last 4 months of 2017 than she did in the first 8 months of the year and she DOUBLED her revenue in the first quarter of 2018 compared with that same time a year earlier.
In March 2018, Janece had 50 calls with new prospects in March 2018, wheras previously she’d had no more than 5 a month.
“I think the ASK Method is phenomenal and the fact you’re certifying people who are truly doing it well and then you find someone like Marina who is already a phenomenal person and you give her these amazing tools, the sky is the limit,” Janece Hoopes of UtahHypnotherapy.
“The way Marina sees numbers and the drive she has for tweaking and rediscovering and trying out new things, has just been amazing to me. All of the time and the energy and the brilliance that she has put into our marketing has been an inspiration to me, And enabled me to not just sit where I am and tread water, but to let go of the things that aren’t working, and keep refining those things that are working, as I grow and succeed,” Janece Hoopes of UtahHypnotherapy.
Janece Hoopes of?UtahHypnotherapy.com?is a therapist who works one on one with her clients to help them experience deep relaxation and relief from stress, anxiousness, pain, or injury. Through her work she helps people move forward with their lives after suffering from trauma, social anxiety, family challenges and major life changes.
Looking to get more 1:1 clients, Janece hired Marina for her knowledge of the ASK Method and vast marketing experience.
From setting up automation, to developing the strategy, conducting market research via the Deep Dive Survey and implementing the Facebook traffic strategy, Marina was an invaluable asset and instrumental Janece 10X-ing her results, going from 5 new prospect calls a month to 50 and DOUBLING?her revenue in the first quarter of 2018 compared with that same time a year earlier.
“The way Marina sees numbers and the drive she has for tweaking and rediscovering and trying out new things, has just been amazing to me. All of the time and the energy and the brilliance that she has put into our marketing has been an inspiration. It’s also enabled me to not just sit where I am and tread water, but to let go of the things that aren’t working, and keep refining those things that are working, as I grow and succeed,” Janece Hoopes of UtahHypnotherapy.